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    What Is The Reticular Activating System – Law of Attraction Secrets

    The Law Of Attraction


    No doubt you have probably heard of the book “The Secret” In short the book basically states that if you want something bad enough, you can will it into existence through positive thinking and affirmations. Sounds like garbage, right?

    I thought the same thing, but the more I dug into self-help and personal development I learned about what’s really behind this idea of the law of attraction.  Its called the Reticular Activating System

    That is what I want to talk about today.

    So What is the reticular activating system?

    The reticular activating system is a bundle of nerves at the base of the skull that is responsible for focusing our attention on the most relevant information.

    The best way that this can be explained is by understanding that the brain processes 400 billion bits of information per second, but we are only aware of 2000 bits of that information at a time.

    The reticular activating system (RAS) is responsible for bringing awareness to that information.

    How RAS Works

    I was dating this girl a little while back. She didn’t know how to drive so I would take her everywhere. Eventually, she wanted to learn how to but had no one to teach her. Long story short, I taught her, and she, later on, bought a car.

    It was the weirdest thing. She bought a black Nissan Ultima and Next thing I knew, I started seeing that ultima everywhere. Every time I did, I would think about my girlfriend.

    That right there is the power of the Reticular Activating System. My girlfriend, at the time, was one of the most relevant people that was in my life. As a result, her car became relevant information to me because It meant that if I saw a black Nissan Ultima parked in a parking lot, she could be the one to walk out of it.

    The thing is this information has always been there. There have always been black Nissan Ultimas everywhere, but the information was never relevant. So I never noticed.

    Test Your RAS

    Here’s a test to see for your self how this works.

    Follow these steps

    Without looking away from the screen, I want you to take some time to try and remember where in your current environment, you might have seen the color red.

    If you are having a hard time remembering, that’s ok. Go ahead and look around. Notice all the things around you that are red, and take note that you have seen them before.

    Whether you find one or more than you expected, chances are you had a harder time remembering any of it, Even if it was in plain sight.

    The reason why is because that information wasn’t relevant to you.

    The Proof is in your attention to detail

    How does this relate to the law of attraction?

    Well, the law of attraction states that what you think about you bring about. So If you think about one million dollars, you’re going to get one million dollars. So go ahead and do that now.

    Voila! You should be sitting next to a stack of 1 million dollars.

    Yeah didn’t work for me either.

    What the law of attraction really does is makes clear the pathway to getting one million dollars with the help of the reticular activating system. I believe that the Reticular activating system and the law of attraction are actually the same.

    When I first started marketing, I had dreams of making millions of dollars. I thought that it would happen within my first year, but it didn’t.

    Just because you want to build the Great Wall of China within a year doesn’t me it’s going to happen.

    The law of attraction only makes clear the pathways to get that million dollars.

    Desire + Action = Manifestation

    Here is the process from beginning to end of how this works.

    You have a desire for Ice cream. Law of attraction makes clear the multiple ways that you can take to get ice cream.

    (Because you have the desire you think about the ways to get it)

    You then chose (the pathway) to get in your car, go to the mini-mart, and get a tub of Ice cream and drive home. Mission accomplished.

    As you can see, this is oversimplified towards what most of us would apply the law of attraction to, but it still holds true. Just because you wish for something doesn’t mean it’s going to happen.

    The other part of the equation is the action we take to get the thing that we wish for. We have the thought we find the pathway, and then we execute. The end result is the manifestation of ice cream.

    Let’s go back to the example of getting 1 million dollars.

    So you wish for a million dollars. If you have this desire as I do, then the first thing that you probably did was google

    “how to make a million dollars.”

    Let’s just stop and analyze that right there.

    You had the desire (Wanting to know how to make a million dollars)

    You took action on the desire (googled it)

    And as a result, A plethora of information regarding how you could possibly make one million dollars manifested. Realize here that the acton produced the result.

    Did you get a million dollars? No

    But did you learn about possible ways to make a million dollars? Yes

    So now an endless amount of ways to make money was revealed to you.

    so again if you are like me, out of the multiple ways to make one million dollars, you probably decided that marketing seems like a promising way to reach this goal. And you probably started googling how to market online and found a whole bunch of information on that like

    Running traffic, copywriting, tracking, social media marketing, SEO, content marketing, email marketing, etc.

    So you had the desire (how to market online)

    You took action (you googled it )

    As a result, the information was manifested and made available so you can start learning how to market.

    So did you make a million dollars? No

    Are you closer to making a million dollars? Yes

    Do you see a trend here?

    If we think back to the ice cream idea, we would have said too ourselves “duh I want ice cream right now, so I’m going to get in my car and go get some” without really ever thinking about it. But this is a very simple desire with an already known path to achieving that desire.

    So we never think of it as being hard or more tedious than that unless we are lazy.

    The Law of Attraction Works In Incremental Ways

    The law of attraction works but maybe not in the way we expect it to. Maybe not in the way “The Secret: tells us it does either. We can’t just sit around wishing for ice to materialize before our eyes. Just because we want something, doesn’t me we are going to get it.

    The other part of the equation is the ability to pour our energy into the formation of whatever it is we want to cause to materialize, much like a sculptor.

    A sculptor has a vision of what they want to create. (The Desire )

    They pick up a chisel and a hammer and go to work (action)

    The end result is the Venus De Milo.

    But even then we may have dreams of being a sculptor, or in our case, a marketer and not have the experience and skillsets. If that’s the case, we need to understand that the law of attraction works in a loop like fashion, that is:

    desire, action, result = new pathway. repeat

    Just like the search for “how to make a million dollars, each time we get a result, a new more fuller deeper desire is formed, a new action can be taken, and an even more complete result is manifested, and eventually this leads us to achieve our goal of making one million dollars.

    An Empire Is Built In Baby Steps

    The law of attraction seems so obvious when it’s pointed out, but I really wanted to talk about this because marketing or anything big we wish to accomplish can be overwhelming at times. Some times our dreams are so big we don’t even know where to start.

    but I want you to really understand that progress can really only be made a step at a time and if you ever do feel overwhelmed, all you have to do is break down your tasks so small that you focus just on that one thing that’s going to move you forward, that one thing you can take action on right now.

    That route from A to Z is made up of many very small pathways, and sometimes we wish we could see the whole path but we can only really aluminate our path as far as we take action.

    Its a lot like walking in the dark with a lamp bright enough to light up a few feet in front of you.

    you want to get to a village (make a million dollars), you know the general pathway to take (marketing), now you have to walk it step by step to get there. (learning everything you need to know). Each step you take lights up the path before you.

    In short, the law of attraction can be defined by the function of the reticular activating system. What we think about we bring about.

    By consciously focusing on our goal, more information is made available to us to take action so we may achieve our dream.

    I hope you got a lot out of this article. Love to hear your thoughts on what your experience has been with the Reticular activating system and the law of attraction

    talk to you soon





    1. Shaun Sumner

      Very interesting article. From one affiliate marketer to another, I really love how you use the ice cream analogy on the reticular activating system- the law of attracting secrets. Never even heard about it before your article. I think I’m going to use that in my low fruit keyword finder tool. Keep up the great work!

      • Daniel Ortiz

        Hey man! no problem. a lot of what my journey is; is growing into the person that is a successful marketer! I’m going something I have never done before and requires a lot of personal growth. I’m sure you are going through the same thing as well. I like to share these thoughts and experiences so people know what to expect when going on this journey but also they know that they are not alone.

    2. Dovey LaPee

      I am not sure why I never put all this together. I have practiced visualization in the past and recently have started again. But the way you point it out, I have always been doing it with my reticular activating system.

      Sometimes when I get frustrated with the slow process, I will take a few minutes (sometimes more) and picture the finish line. For me, it is sitting in my beachfront cabin and writing articles while the crystal blue water crashes on the shore. It is my happy place. I think it helps during the times I feel like giving up. As you said, it is just one small pathway at a time which can be tedious.

      Thank you for writing such a comprehensive explanation of how RAS affects the law of attraction.

      • Daniel Ortiz

        I know what you mean! The journey to success is long and tedious. and sometimes we just wonder if we are really making progress. But It requires work and patience to get to that end game goal. I actually made a collage of different pictures that represent how I want my lifestyle to be. I want to be able to make enough money that I can work from anywhere and everywhere. I dream of working 5-6 hours a day, then spending the rest of my days going out meeting new friends and socializing! Visualization helps too. I know we will both reach our goal!

        Too Your MASSIVE Success!


    3. Mohammad

      This is an interesting topic to read The Reticular Activating System, I never heard about it before reading it here. It is true that we need to take everything in our life easy like baby steps. Starting businesses or marketing or anything related to our business life need time and patience.

      It is normal to feel like giving up at times or overwhelmed from all the things happening around us, maybe so many problems occur but in the end, we need to stay calm and focus on one thing and keep doing it until we achieve what we want. Desire, Action, Passion, focus on our goals are the main reason we can reach our goals and eventually happy times and in the end, feel proud of ourselves.

      I loved your article and the way you wrote it, it was touching and really enjoyable. I thank you for this good time I spent here reading this amazing post. I will make sure to come here soon to read more of your posts.

      Thank you again!

      • Daniel Ortiz

        Hey Mohammad! Thanks for the comment. Passion is definitely a huge part of it as well. That’s why I love talking about personal development from the aspect of marketing. It goes a lot easier for me because I spend my time thinking about these kinds of things already. I couldn’t imagine writing about something that I hate! I thin passion fuels our creativity when we produce content for our businesses or anything in life. I’m glad you brought that up. Thanks for returning my friend!
        Talk soon.


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