Internet Marketing For Success – Business Opportunity VS. Skill Set
Do you remember that feeling when you first looked up ways to make money online? You were probably really excited and saw the potential to change your life for the better by creating a monthly passive income that would allow you to quit your job. You probably saw ads on Facebook and youtube that would entice you with luxurious lifestyles and offered to teach you internet marketing for success you can’t achieve anywhere else, or so they say.
Most times, these offers will explain that the system is easy and anyone can do it. Or they would tell you that they have the secret formula that no one else knows about, or its some business opportunity where your emails are written for you, your sales funnels are created for you, and all you have to do is buy solo ads or something.
But it’s never that easy, is it?
Here is the difference between Business opportunities and the skills you actually need to be a successful online marketer.
I have been marketing for about three years now, and I swear to you I bought into every business opportunity out there. I would get really excited and think that I found the one that will give me the income that I desired, but every time I would be disappointed and out another grand.
To be honest, I don’t really have anything against business opportunities, just the marketers that make it seem like it’s easy to do but, If it were easy everyone would do it. I mean people go to college for 4 years or more to learn this stuff in theory. Then they actually have to get hired somewhere or start a marketing freelance company and practice the skills they learned.
But that’s not the case with these business opportunities. Don’t get me wrong, If you actually know how to market then you’ll probably be fine promoting a business opportunity but the majority of us at least starting out, have no idea how marketing works. We get sucked into a world where everybody is wrong, and everybody is right because every marketer is claiming that their way is the easiest and the fastest way to sucksess and that they’re better than the last guy.
And yeah I spelled it like that on purpose because it sucks. There is nothing more frustrating than trying to learn to market from someone who boisterously claims “this business opportunity will make you thousands in a month” but under delivers on their promise to teach you what you really need to know to make marketing work.
Instead, what you should be focused on is building your skill sets.
Skill sets are the most essential part of marketing. And there are many of them you can choose from but only a few you need to be mastered.Here are the most critical skills that every marketer should master.
There is a saying in the marketing world that is: “content is king.” At the beginning of my journey, I overlooked this one for so long because I wanted marketing to be comfortable and well, creating content can be time-consuming and a headache especially if you have to research the topic you are creating content for. None the less is a skill that needs to be cultivated.
So what is content marketing?
Content marketing is creating content in the form of an article or social media post that is valuable to your target market.
If I were in the weight loss niche, I would maybe create an article on “how to lose 10 lbs in one month without changing your diet.” People who like this idea would read this post, and those people would be my target market.
The purpose behind content marketing is to build rapport with your audience, so they come to know, like, and trust you as an authority in your niche. But also this is an excellent way to find the people that are more likely to buy a product that you are selling or affiliating for. After all, not everyone feels the need to lose weight or buy a product to do so.
So is content marketing Necessary?
Yes, period, end of story. Marketing thrives on content, and it’s doubtful that you will make money if you aren’t producing content. I have spent literally thousands of dollars running ads trying to make sales with very minimal success all because I wasn’t producing content.
Please do not make the same mistake I did.
LEARN TO CREATE CONTENT.
That being said, the next skill that you will need to learn is how to drive traffic.
What is driving traffic?
Driving traffic is the marketing term for sending people to your website.
There are two ways to do this. Paid ads and SEO (search engine optimization)
Paid ads are self-explanatory. You pay a search engine platform like google or youtube to post an ad about your business or product you’re selling. It’s a skill set in its self that needs to be mastered, and if you do not know how to create content, you will be throwing your money away. So what I would recommend is that you learn SEO (search engine optimization).
What is SEO?
First of all, SEO is free and it allows you to practice creating content and drive traffic (send people to your website) without costing an arm and a leg. In a nutshell SEO is the act of creating content and ranking that content under a keyword that your target audience types into a search engine. The keyword that someone types in will show several search results pages and your content will rank on one of those pages.
The closer you are to the first page, the more traffic you are likely to generate. Ideally, you want to get your content to rank in the number one spot on the first page. That means every single person that types in your selected keyword will see your content first. If your good at creating content, this will give you the highest chance of getting your content clicked, which means more traffic, and consequently more sales.
How to create content
To do any of this, you will need to decide how you want to create your content. You can either create videos, and make posts on social media, or you can write articles for blogs. In my opinion, it’s best to start off writing. Many of us already know how to write, and all that’s required is formulating sentences about a topic and organizing them into paragraphs.
However, I could be biased because I am introverted and don’t like to be on camera… I get stifled trying to form coherent thoughts and feel stupid talking to a camera. But that’s just me. You may think that you’re better off on cam. For me, it’s a bit of a learning curve to master.
Skill Sets For The Win
The most significant difference between skill sets and business opportunity is that with the business opportunity your not really marketing at all. It’s more like investing in a business and hoping that the marketers, on the other side, know what they’re doing. Not to mention if for some reason the company shuts down you’re shit out of luck with nothing to show for it.
On the other hand, If you learn how to write content, rank it using SEO, drive traffic, and build your own audience, it won’t matter if a company shuts down or not you would simply promote another product within your niche that’s just as valuable to your audience.
The difference is that you are your own asset.
That being said as all great things in life come at a cost, marketing is not without its struggles, but if you know this is something that you want to do and you’re committed to mastering the skill sets, then the upside to successful marketing is, dare I say, limitless.
IF YOU WORK REALLY HARD FOR IT.
I hope this gives you perspective.
Peace out for now.
Oh, BTW I feel like I can’t leave you without providing an avenue to farther your education on the subject of REAL MARKETING techniques. So I want to invite you to check out this community that’s kinda under the radar but extremely knowledgeable
That’s all I’m going to say. I’ll let you do your own exploring if you’re interested
To your MASSIVE success